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Lego Unveils Smart Play

Lego Unveils Smart Play: Bricks That Respond To Kids Playing With Them

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play.

The Chosun Ilbo on MSN · 1d

Lego's smart brick unveiled with light, sound interaction

· 7h · on MSN

Lego Smart Play brings Legos to life like never before

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Lego unveils tech-filled Smart Bricks - to play experts' dismay

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement.

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Lego launches Smart Brick and high tech Star Wars toys at CES 2026 in Las Vegas

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Lego’s new Smart Brick is reinventing how kids play

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Concorde Supersonic Airliner LEGO Set Hits Shelves Sep 7th, Working Droop Snoot Included

The Aerospatiale/BAC Concorde supersonic passenger transport jet hasn't flown since November 2003. To think mankind could fly from London to New York in roughly three hours 20 years ago, yet people today can't manage the same feat in seven hours, doesn't ...

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how Lego is upgrading its Star Wars collection with lights,