From the New York Jets to the Anaheim Ducks, several teams have turned back the clock, adopting new logos very closely inspired by past designs. The new LA Kings logo is the latest example ...

After two years of development, the Los Angeles Kings hockey team unveiled a new team logo and design elements Thursday morning. The update features elements from the franchise’s 1990s logo and ...

The Los Angeles Kings' original 1967 logo featured a large golden crown with purple plumes and jewels. The words "Los Angeles" and "Kings" were written in a flowing script, evoking royal ...

The LA Kings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. Specifically, the teams new primary mark, which contains core elements from ...

The Los Angeles Kings showed off their new primary logo on Thursday, which is kicking things back to the days of “The Great One” in the Southland. Still sporting the silver and black ...

"Legacy is never stagnant," the Los Angeles Kings said as they unveiled their new logos and wordmarks, with jerseys to come next week. Michael Traikos and Jacob Stoller react to a blockbuster 1 ...

Out with the old, in with the (somewhat) new? That's the approach the Los Angeles Kings have taken as they revealed their new logo Thursday. It was inspired by the 1990s and hockey legend Wayne ...

‘Past. Present. Future. Forever.‘ The Los Angeles Kings have signed off on a new logo for the team, and it may look somewhat familiar to fans. A call back to their 90’s days, changes to the ...

This is their third new primary uniform set since then; they sometimes used the 1988-98 primary logo as an alternate. LANDOVER, MD - NOVEMBER 02: Wayne Gretzky #99 of the Los Angeles Kings looks ...