From Star Wars to Mr. T and Rainbow Brite, there's lots of '80s cereals that we'll probably never see again. Here's your trip ...

For most kids, cereal was a breakfast staple in their childhood, especially for those who grew up with busy parents or ...

A new study in the American Journal of Preventive Medicine shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12 — but not when it targets adults.

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar... Families buy more sugary cereal if advertising ...

A food alert has been issued for various pack sizes and batch codes of the popular cereal that "may be unsafe to eat." ...

Did you know that a bowl of cereal and milk can provide as much protein as an egg? On this National Cereal Day, rediscover ...

Happy National Cereal Day, which is celebrated annually on March 7. This special holiday honors one of America's most beloved ...

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to ...

An urgent recall has been published in Ireland and the UK due an issue with dozen of batches of the popular Shreddies cereal.

A new study shows that advertising aimed directly at kids is driving sales of high-sugar cereals, and it's having a negative impact on children's diets. NPR's Maria Godoy has more. MARIA GODOY ...