Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...

we set out to film possibly the most kawaii character of them all: shima enaga – or in English, the long-tailed tit. In Japan, ‘cute’ is a big deal. You might be familiar with long-tailed ...

Every April 16th, fans of Sanrio's kawaii universe have one more reason to smile: Pompompurin's birthday.

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...

To deepen the kawaii immersion, WePlay launched Peach Cat-themed PLAYSHOWS and stickers. Users can obtain exclusive PLAYSHOWs through gift activities, transforming into their favorite Peach Catt ...