Hello Kitty may be Sanrio's most recognizable character, but she is not the sole face of the kawaii brand and that is ...

Kawaii anime, with its cute characters, cheerful tones, and whimsical styles, holds universal appeal. When you need some coziness or just want to smile, these uplifting Kawaii anime series deliver ...

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...

Sanrio recruited Shimizu and other illustrators to create "kawaii" characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society, and not ...

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society, and not only to ...