we set out to film possibly the most kawaii character of them all: shima enaga – or in English, the long-tailed tit. In Japan, ‘cute’ is a big deal. You might be familiar with long-tailed ...

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...

Kawaii, the Japanese aesthetic of all things cute, has transformed even the most ordinary beverages into charming, smiling characters. What makes a drink drawing kawaii? Think laughing bubbly boba ...

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...

To deepen the "kawaii" immersion, WePlay launched Peach Cat -themed PLAYSHOWS and stickers. Users can obtain exclusive ...