Show someone a swoosh anywhere in the world, and they’ll know the logo belongs to Nike. The athletic apparel brand has evolved into one of the biggest companies in the world. However, they weren’t ...

The iconic Michael Jordan "Jumpman" logo that has become the most famous athlete logo of all time is, in a way, celebrating its 30th anniversary this year. The Air Jordan III, the first to feature the ...

The iconic Jumpman logo is coming to all NBA “Statement Edition” jerseys next season, and Detroit Pistons fans aren’t happy about it. Nike announced on Tuesday that the special alternate jerseys will ...

The sneaker biz has never been the same. "The Air Jordan transformed the industry by turning sneakers into objects of pop-culture desire," sneaker expert and writer Brendan Dunne, co-host of "The ...

Without question, the Jordan brand has revolutionized how sneakers are consumed since Nike debuted Michael Jordan’s namesake designs in 1985. Aligning with Jordan’s longstanding love of golf, the ...