For better or worse, Yami Kawaii uses fashion as a way to draw attention ... Still, Yami Kawaii has given Japanese youth the ability to connect with like-minded individuals in solidarity and ...

so did consumer subcultures – and cute as a style began to be expressed through childish handwriting, speech, dress, products, shops, cafes and food. Meanwhile, as Japanese women became more ...

"Cool" may have been the official buzzword recently attached to Japanese ... kawaii. But, moreover, it revealed a breakdown in the barriers between facets of popular culture in Japan. Street-level ...