"Cecile's strength, Jacques' strength, Olivier's strength — it is all running out," he said. "Your responsibility is called upon to ensure the survival of three human beings," he said.

The deal with Michelin is part of CFAO’s strategic expansion into new markets, leveraging synergies and footprint advantages, and enhancing the distribution network to reap the economies of scale.

"Cécile's strength, Jacques' strength, Olivier's strength – it is all running out," he said. "Your responsibility is called upon to ensure the survival of three human beings," he said.