JCPenney is hoping to shake off sluggish sales. The struggling department store is getting in on the craze surrounding Taylor Swift’s forthcoming album, creating a new line of outfits inspired by the ...

JCPenney is launching an exclusive ready-to-wear collection with fashion designer Bob Mackie. The collection features sequins and disco-inspired styles, with all items priced under $300. The line ...

JCPenney launched a campaign, “Back-to-It,” that includes two new spots on cable TV and Hispanic broadcast channels, per details shared with Marketing Dive. The campaign, with creative by Mischief and ...

JCPenney’s new fall lineup of powerhouse brands is here to help you show up, stand out, and own every “it” moment this season. “We’re not just selling clothes; we’re redefining the season,” said ...