The U.S. Joint Industry Committee (JIC) has certified iSpot as an advertising currency, making it the first recommended for transacting cross-platform (linear TV and CTV) ad buys based on personified ...
The TV industry is still desperately trying to bring order to measurement. The latest step toward order occurred on Tuesday, when the broadcaster-backed joint industry committee (JIC) certified iSpot ...
TV ad measurement company iSpot has announced that it has received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering ...
Are you a print subscriber? Activate your account. 13 hours 3 min ago By Tim Nudd - 16 hours 36 min ago By Tim Nudd - 18 hours 3 min ago 21 hours 58 min ago By E.J. Schultz - 21 hours 58 min ago By Ad ...
NBCU is all in on iSpot.tv. On Thursday, NBCUniversal shared the results of its cross-platform measurement currency tests with iSpot, which became the programmer’s first certified measurement partner ...
NBCUniversal has announced its first “certified” measurement partner -- iSpot.tv, a real-time, second-by-second TV measurement company -- to test new currencies unifying cross-media consumption, reach ...
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