DM history being sketchy at best, it’s no surprise that some of our most treasured myths are inaccurate. Research shows, for example, that Homer Buckley did not invent the term “direct mail” in 1915, ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Bird, Drayton – wrote “Commonsense Direct Marketing”. Read it and weep. www.draytonbird.com. Blouses – the new term for “Suits”, as more and more account handling is done by women. Some agencies ...

The following excerpt is from Dan S. Kennedy‘s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound There are basically three components to marketing: a message ...

Direct marketing can be an effective way to build lasting relationships with your target audience and increase sales while cutting costs. There are also numerous benefits of direct marketing to ...

The following excerpt is from Dan S. Kennedy‘s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Traditionally, websites have been designed to sell the ...

Direct marketing was one of the main drivers of marketing budget growth during the third quarter, extending nearly three years of continuous expansion, according to the latest IPA Bellwether Report.

Once we accept that ‘digital marketing’ is ubiquitous, we realise the challenge for marketers is to engage with customers and prospects in the physical world through digital technologies. In doing so, ...

The essence of direct marketing happens to be a lot like writing a feature: it’s vital you have your target audience well defined, in order to communicate your message to the correct people. In the ...