Currently, YouTube is seeing $948.0 million in influencer marketing dollars spent on its platform in the U.S., ahead of Facebook’s $ ... recommended posts and advertising, despite complaints ...

FTC enforcement actions against influencer marketing campaigns have focused primarily on deficient material connection disclosures rather than the advertising claims made within the posts.

In most of Oz’s iHerb posts on Instagram, Facebook and X ... to look for it,” the agency wrote in its warning letters. If influencers are not disclosing that their endorsements are influenced ...

More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with fashion and travel influencers, to Dior’s award-winning ...

Last week, LinkedIn started letting advertisers promote posts from independent creators, jumping into the market of influencer marketing ... launched a year before Facebook, will grab just ...

Class actions alleging deceptive influencer marketing practices are going viral ... allegedly failed to disclose that their social media posts were sponsored. The crux of these lawsuits is ...

BY Mendel Cohen In recent years, there has been an increase in brands utilizing the power and popularity of influencers to promote their products. Influencer marketing has nearly doubled since ...

ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional ...

Influencer marketing is a powerful tool that brands can use to connect ... and they may not be interested in all of the content the influencer posts. Although micro-influencers excel in engagement, ...

From Patagonia affirming its commitment to purpose to the ethics of influencer marketing, it’s been a busy week. Here is my take. The phrase ‘post-purpose’ has been heard as much, if not more, than ...