Our news journalists obtained a quote from the research from Syracuse University, "Both hypothesis tests and upper tolerance limit (UTL) screening methods were ...
In-store samples increase sales, both in the immediate and extended time frame. Sampling drives sharper and more sustained sales than end-of-aisle displays. If incremental cost of a sampling event ...
New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...
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