Brooklyn is bold enough on its own; the marketing minds behind the rebooted Nets NBA franchise didn’t want loud colors and boisterous designs to send a message. Instead, with the design help of team ...

Creating a logo may seem like an overwhelming task if you don’t have a lot of experience with it. But the good news is that it doesn’t have to be impossible, or even difficult. You just have to take ...

The word 'branding', once primarily tied to visual identity and communication, has undergone significant changes. In recent years, a brand's core is no longer just about logo or ad campaigns. Instead, ...

Take Amazon’s logo as an example. The arrow is suggesting that Amazon has everything from A to Z and it’s smiling at the customer. FedEx cleverly designed its logo to include an arrow between the E ...