Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

When Ree Dolnick launched Jeca Energy Bars Co. LLC (Jeca) in 2015, she knew she wanted to create an artisanal energy bar that was different from the rest. What she didn’t know was that adding less ...

Americans are more likely to choose the healthiest food when calories and dietary fiber are included along with nutrients-to-limit on the front of the package and when interpretive language – but not ...