Skip your travel agent and those comparison booking sites. That's what more hotels want you to do, and they're pulling out all the stops to persuade you to do it. But should you? Travelers like Tom ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

Efforts by the lodging industry to enable business travelers to book their negotiated rates online directly with hotels took a step forward this summer when Radisson SAS began promoting its Corporate ...

Photo Credit: The battle for hotel bookings between hotels and online travel agencies is as intense as it ever has been. The last year has basically been a standoff. Hilton Expedia and Booking.com, ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

Photo Credit: Choice Hotels CEO Stephen P. Joyce said he's seen "positive impact" from the company's member rates and revamped loyalty program in terms of driving more direct bookings. Choice Hotels / ...