The Krewe of Hercules is gearing up for another fun-filled fishing rodeo this weekend. The 30th Annual Hercules Festival on the Bayou and Fishing Rodeo will be held Friday through Sunday at the ...

Traditionally, the Hercules fishing rodeo and festival has been highlighted by saltwater catches like redfish over and under 27 inches and speckled trout over its three-decades-plus of existence.

That’s what Minneapolis agency Pocket Hercules did with Lakemaid Beer, a limited-edition brew that’s sold only from the fishing opener through Labor Day. “You’re always coming up with ...