Heineken Light is driving sales of its low-calorie light lager by leveraging a mobile-optimized site with campaign videos featuring actor Neil Patrick Harris, and offering customers a money-back ...

Beer giants are leaning into premium craft brews and non-alcoholic options as traditional brands aim to keep up with rising inflation and shifting consumer sentiments. Molson Coors and Heineken ...

"Premium volume grew 5% ... as well as underlining a 10% rise in global sales of Heineken's non-alcoholic beer. In light of the strong results, the Dutch brewer announced a two-year €1.5bn ...

Objectives were A) to strengthen the image of the brand in the areas of progressiveness, leadership, design-mindedness, and B) to at least double the amount of top-end night outlets across the world ...