Objectives were A) to strengthen the image of the brand in the areas of progressiveness, leadership, design-mindedness, and B) to at least double the amount of top-end night outlets across the world ...

Heineken is elongating its familiar green bottle, hoping a more modern look will help reverse market-share declines. WSJ's Mike Esterl has more details. Photo: Bloomberg.

Heineken Light is driving sales of its low-calorie ... including the imagery of the bottle cap popping off the screen along with the illusion of the beer being consumed while scrolling down ...

In the 1960s, Heineken proposed a novel idea: rectangular “World” beer bottles that could double as bricks for affordable housing. And it’s not nearly as crazy as it sounds.

Heineken is light, fresh, and basic ... A six-pack of 12-ounce bottles also runs for about $10. Heineken's iconic green bottle and red star design has become globally recognizable, but modern ...

Social also helps customers amplify the campaign message by encouraging Heineken customers to share their blipp experiences, including selfies with the Heineken bottle taken via the ... Heineken Light ...