Amsterdam-based global beer brand Heineken has long positioned ... In its new form, the Heineken Global Draught Championships (in Europe and other parts of the world, “draft” is spelled ...

According to chief corporate affairs officer Joanna Price, Heineken is the biggest brand by volume in the 0.0 space. Having non-alcoholic beer on draught is “game-changing” for Heineken, explains ...

Heineken has said its draught zero-alcohol beer will be available in 3,000 Irish venues by the end of the year, extending its leading position in the Republic’s non-alcoholic drinks market.

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Instead, beer volumes ticked up 2.1% in the ... faced backlash for raising the cost of packaged and draught products by 15.8% on average. Heineken executives shared positive comments about the ...

Normalising drinking alcohol-free beer is something Heineken wants to do in pubs and has also talked about the technical difficulties in executing the mass draught offer it now has. A panel of ...

Speaking to Just Drinks earlier this year, Heineken global innovation manager Karlijn Van Ruiten pointed to getting 0.0% beer on draught as “a big unlocker” for growing sales and “normalising ...

Meanwhile, from February 1, Heineken is also set to hike the price of its draught beer for pubs by an average of 2.97%. The hike in the wholesale cost could be passed on to punters if pubs ...

A MAJOR brewer will hike the price of its draught beer by an average of 2.97% for pubs from next month in a blow to drinkers. Heineken said the changes will come into force on all deliveries from ...