Streaming subscribers are staring at a once unthinkable scenario: Des, Netflix and HBO Max, long treated as rival must-have ...

It’s official, folks: HBO Max is back. Streamers woke up this morning to an update that replaced the “Max” on their apps with “HBO Max,” putting an end to a rebranding exercise that never quite took ...

Christine Miller, director of campaign management for HBO Max, shared specific steps the streaming service takes to engage free-trial users.

Netflix buying Warner Bros. has been the news to follow and the talk of the town. The streaming landscape could look very ...