The first was a "World of Book" ad in February 2024 to promote his first grey and cream "Mirage ... with Gump's memorable white-red Nike Cortez retro shoe that inspired Booker's design.

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...