Because in this commercial with Grant Hill dunking and quenching his thirst with an ice-cold can of Sprite, the shoes on his feet are a pair of the FILA Grant Hill I (now known as the 95).

After re-releasing the Grant Hill and Grant Hill II in a variety of colorways for the past year and half, FILA is preparing for the re-launch of the former All-Star swingman's third signature shoe.

Several months ago, Hill appeared with former NBA players-turned-podcasters Quentin Richardson and Darius Miles and expressed his reason for going with Fila instead of Nike during his playing days.

Although the company made shoes and attire for a variety of sports, basketball-shoe sales proved Fila's biggest success. An endorsement deal with Detroit Pistons' player Grant Hill played a clear role ...

The FILA Grant Hill 2 debuted in the center of that era ... At risk of sounding obvious: running track pants and a hoodie with basketball shoes is a classic pairing. It’s a comfortable outfit ...