It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

The leak of 2,500 documents is likely to cause a ripple effect across the SEO industry as many of the documents, while still being hard to decipher, reveal details about the way Google Search works, ...

Online search and Google are synonymous. About 90 percent of all searches on the web run through Google, giving the company an enormous role in directing the worldwide flow of information on the ...

Google's AI Mode in Google Search is easily one of the most exciting new AI products of the year. Unlike AI Overviews, which appear atop Google Search whether you want them or not, AI Mode is a ...