Little did Leonidas know that over 2,500 years later, "Molon Lave" would be used as a global marketing tool -from weapons to ...

The growing dominance of proximity-driven searches indicates a larger market share for hyperlocal. "Consumers today are not ...

Warner Bros. 2025 slate is populated almost entirely by expensive, original swings. So why did the studio fire its marketing ...

Personalization  has become an important key to success in digital marketing. Geo-targeting becomes a vital strategy for ...

Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

AlmapBBDO veteran Luiz Sanches joins the CPG giant, which no longer has a traditional CMO role and recently reorganized its ...

James Foster has joined Hugo Boss as senior vice-president of global marketing after a two-year stint as EMEA marketing lead at Netflix. He takes over from Nada Kokni, who held the role since January ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Marketing awards now provide important opportunities for companies to gain visibility and celebrate achievements. The Global Recognition Awards stands at the forefront, establishing fresh industry ...