Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery announced that it was cutting the “HBO” from “HBO Max” and leaving the streamer as just “Max.