Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...

Using one's acting abilities to promote major corporations may not be every aspiring thespian's dream, but commercials can be a fruitful and impactful path to take. Stephanie Courtney, who plays ...

If you’ve ever found yourself awake at night, still bothered by something somebody said years ago, you might find yourself relating to a certain insurance mascot more than you would have imagined ...

The Geico cavemen are back … and now, they’re looking for love. The ubiquitous spokesmen for the D.C. insurer are now the subject of a new interactive marketing campaign by the company, ...