In contrast sans-serif fonts, such as Arial, Helvetica and Futura, are simply fonts that don't have serifs' 'sans' being French for 'without'. (In the image above, the 'A' and 'a' on the right are ...

Sometimes, the type choices made on screen and television end up being as iconic and memorable as the features themselves and can set the tone in terms of visual storytelling even before a single word ...