Christine Miller, director of campaign management for HBO Max, shared specific steps the streaming service takes to engage free-trial users.

Max, the streaming service formerly known as HBO Max and now known by that name again, complained that X, the social platform formerly known as Twitter, is not letting it switch back to its original ...

Discover What’s Streaming On: October is a busy month for HBO Max. Grab some popcorn and get ready to spend some quality time with your television. Three critically acclaimed movies drop on the ...

HBO Max has been discussing a crackdown on password sharing for months. The streaming service first announced it was following Netflix's crackdown with a Max password-sharing crackdown of its own back ...

More and more consumers are opting to cut the cord in favor of streaming services these days. And in turn, there are more streaming options available for them to choose from, with some services even ...

September always comes with a shift — back-to-school routines, busier days, and less time to binge-watch. So why keep footing the bill for streaming apps you barely open? Cutting a subscription or two ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media presentation ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s streaming ...