“For longtime fans, the soul of Graeter’s hasn’t changed; it’s simply shining brighter than ever,” added Graeter. “Fans will ...

Celebrating 155 years of ice cream excellence, Graeter’s Ice Cream is stepping into a new era with a bold, evolved look. Today America’s oldest family-owned and operated craft ice cream maker unveils ...

With food and beverage design, Fizz has to balance creativity with compliance to labeling regulations. Both Katie and Jasen have previously seen designers that will make a package look aesthetically ...

In an exclusive conversation, Impossible and Jones Knowles Ritchie share the strategy behind their aggressive new rebrand inspired by butcher shops and bloody beef. Impossible Foods is debuting a bold ...

Kraft Natural Cheese is launching its first-ever Kraft Natural Cheese Holiday Advent Calendar. Standing more than a foot tall ...

Patrick Nycz is President of NewPoint, a full-service food industry marketing agency, and author of Moving Your Brand Up the Food Chain. Stories have connected people as long as humans have been ...

Building a unique brand in the highly competitive supermarket industry demands more than just high-quality content creation. Branding requires distinction, and images that resonate with consumers and ...

The new brand design was created in collaboration with an award-winning design firm that previously worked with Starbucks, Google and more.

Co-branding brings together the best of two brands. At GoTo Foods, formerly Focus Brands, co-branding gives the company's QSR brands more exposure and offers franchisees growth and investment ...

The modern American pet parent is more engaged than ever in their animal’s health — and that includes being judicious in deciding on what they give them to eat. In the United States, the “most ...