Ferrari will raise prices up to 10% on select models to offset U.S. tariffs, while absorbing costs on others to maintain customer demand.

Ferrari said Thursday it will raise prices by 10% on certain models after April 1 in response to new U.S. auto tariffs, adding up to $50,000 to the price of a typical Ferrari.

And Ferrari, for one, has wasted no time at all letting investors know how it will respond, announcing notable price increases on some of its most potent machines. “While reaffirming its commitment to maximum client attention and protection and with the goal to provide certainty to them: • The commercial terms will remain unchanged for orders of all models imported before April 2,