Dropping 'coffee' from the name reflected diversification ... the fast food chain's text-heavy logos incorporated taglines ...

How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known ...

Many famous logos use bespoke fonts ... Supreme has created a business out of slapping its name on hoodies using a heavy ...

Here are 10 world-famous sports logos with hidden meanings ... Joel Guenoun used a playful brush script to spell out the event name. The word "tour" reveals a cyclist. The O makes up the back ...

Here are 10 world-famous sports logos with hidden meanings ... and blue, and their logo spelled out their name with six stars above it and a hockey stick representing the letter T.