Volkswagen has unveiled its new corporate logo. The new one looks a lot like the old one, but the V and W are thinner, as is the trim around the circle that encompasses the two letters.

Several name changes, including International ... Today, we examine some of the most famous automotive and tech brand logos ...

These hidden messages aren't accidental—they’re intentional branding strategies designed to build emotional connections.

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.