FIRST ON FOX - Pepsi announced they will no longer factor representation metrics into their executive compensation, according to language added to their website first obtained by Fox Business.

A new book from professors out of the Universities of Pennsylvania and Virginia is all about metrics, marketing metrics to be exact. The book is titled Marketing Metrics: 50+ Metrics Every Executive ...

“I’ve worked with clients who managed to secure funding simply because their executive summary included clear, compelling metrics. [Stakeholders] want to see the logic behind your plan, and data shows ...

Search Engine Land » SEO » 3 SEO metrics to help secure executive-level buy-in “When I talk about the metrics that will help you get and secure and keep buy-in, I come to you with a ...