Your sales pitch is a critical... The product, sample, video, brochures, pictures and other tools used in a demo are often called proof devices because they offer tangible evidence that supports ...

For example, suppose you’re demonstrating a software product that ... to try to give a demonstration without rehearsing it at least three times. You’d be amazed how many sales reps think ...

That department is Club Demonstration Services, and it—not Costco—staffs the sample tables. While DeMeo insists that the short-term spike in sales isn’t the only effect of product sampling ...