For example, logo design tends to work according to general ... Stay on top of trends so you know what’s popular in your area of business, whether you choose to incorporate the trend or avoid ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

Small business owners hire graphic designers ... you can use both areas. For example, add your logo to the top of a page and use the bottom of the page for contact information such as mailing ...

Before you start thinking about designing a business ... For example, say your product is an organic facial cream you’llbe marketing to health-conscious consumers. Your logo shouldrepresent ...

For example, a logo incorporating a hammer and saw on the side of a van for a construction business shows anyone who sees it exactly what your business is about. A company's logo is one of the ...

Suppose Uber--to pick a random example of a distinctly digital-era company--had been founded in 1909. Obviously it would have had a different business model (not involving a smartphone app), but ...

MasterCard unveiled its new logo earlier this summer ... professor of marketing at New York University’s Stern School of Business, via email. “It is harder to appeal to them than it used ...