Good email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't ...

Getting your permission-based email marketing emails into the inbox and ensuring that your email design is just right are closely related. Here is some useful information on the nexus between the two ...

User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to ...

VerticalResponse is a veteran email marketing platform, but can it compete with the latest email campaign tools?

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Megan Louw, brand manager at Demographica, South Africa's largest digital email and mobile advertising company, champions the cause of clean, simple but strategic email marketing design. This is based ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

Reaching the right customers could be the difference between a thriving business and a failed venture – and it all starts with a business marketing plan. An effective marketing plan is a blueprint for ...