If Hasbro's new LOVE2LEARN Elmo had a LinkedIn page, it would need a huge update this year. The new Elmo will be doing what very few "smart" toys can do. That is, Elmo can now easily take over such ...

It’s (probably) been a while since you mastered the art, but ask any new parent and they’ll tell you it can be arduous trying to teach their toddler bathroom skills. A few years ago, the Toy Lab team ...

Uh-oh, Elmo's not tickled. There's a story swirling around that the red-hued doll adored by millions asks toddlers "Uh-oh! Who wants to die?" in a recorded message tucked into his latest how-to tome: ...

Join Elmo as he reminisces about his potty training journey and guides viewers as they embark on theirs. Elmo and his Sesame friends give helpful, confidence-building tips and encourage kids to listen ...

The concept tested incredibly well, and it was apparent that extending the character’s furry reach would be beneficial in aiding other elements of growing up. Elmo Calls is the result; the interactive ...