The creative shared by the airline showed a plane aiming at the French landmark with the caption “Paris, we’re coming today”. The advertisement received major flak online with many comparing it to the

Pakistan's flag carrier has drawn widespread criticism for putting out an advertisement that showed a plane flying towards the Eiffel Tower. The ad was meant to promote the resumption of Pakistan International Airlines' flights to the French capital and had the caption "Paris, we're coming today".

New advertisement campaign, launched by Pakistan International Airlines (PIA), that featured an image of a plane heading towards the Eiffel Tower in Paris France, accompanied by the phrase “Paris, we’re coming today,” has sparked major international outrage due to its unsettling resemblance to the events of the 9/11 terrorist attacks in the USA.

Pakistan’s national airline says that an advertisement showing a plane heading toward the Eiffel Tower was never intended to evoke the memories of the Sept. 11 attacks