As seen throughout history, safe delivery has become synonymous with efficiency within successful business operations ...

Understanding the emotional landscape of the target audience enables the creation of packaging that fosters authentic connections and cultivates brand loyalty. Effective packaging design ...

Packaging plays a crucial role in small business operations, from product protection to cost-effectiveness and branding. Small business owners can gain a competitive edge by selecting packaging ...

A sleek design with little detail and a few subtle colours can be an effective option. Practise various designs in different ways by changing the product. Think about how the packaging will impact ...

A brand’s packaging remains the constant and primary medium for brand communications. Brand assets such as logo, colour and shape trigger recognition but must work harder in an online store where big ...

The global pouch market is on a robust growth trajectory, with an estimated value of USD 74.4 billion in 2024. With a projected compound annual growth rate (CAGR) of 3.0%, the market is expected to ...

When producers become financially responsible for recyclability and recycling (rather than taxpayers), they design better ...

The packaging industry of the 2030s and 2040s will be led by a new generation who are entering the industry now, with new ...