Email is still one of the most effective channels to engage, convert, and retain potential customers, but it's getting harder ...

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

Email marketing and small business Lesonsky: Is email still the most effective marketing channel for small businesses?

National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ...

Even with the wealth of distribution channels available today, email remains a cornerstone of digital marketing strategies. Whether you're deploying direct promotional campaigns, distributing ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Starting and growing an online business requires the right set of tools to ensure efficiency, scalability, and profitability. Whether you are launching an e-commerce store, a blog, or a digital ...