Our most popular blog post last year was all about dopamine, the sexiest of the brain’s chemical signals involved in ADHD. Dopamine is sexy, and has even become a bit of an internet meme, because of ...

“Dopamine is a brain chemical that fuels motivation, focus, and the feeling of reward,” explains psychiatrist Dr. Jessica Reddy, MD. It’s also often associated with pleasure, but it’s more about ...

Our most popular blog post last year was all about dopamine–the sexiest of the brain’s chemical signals involved in ADHD. Dopamine is sexy, and has even become a bit of an internet meme, because of ...

Good news for adrenaline junkies. An adrenaline burst could help scientists learn when we experience surprises due to the hormone noradrenaline, or norepinephrine. A study conducted at the ...

American businesses have long been using basic psychological frameworks such as dopamine’s role in the brain’s reward system formation of habits to design and market products. Now, innovations in ...