Diwali seems to be everywhere this year. More and more major brands are recognizing the festival of lights, running ad campaigns and stocking products related to the holiday in the US. South Asian ...

While Ad Nut is playing Scrooge to Christmas adverts—for at least another week, it’s in the mood for some inspiring Diwali dazzle. With huge assistance from its ilk at Campaign India, here's a roundup ...

The common thread in almost every Diwali ad campaign this year was about gratitude, love and togetherness. Like every year, a few ad campaigns outperformed others, standing out amidst the clutter ...

Here’s a handpicked list of the best Diwali campaigns of 2022 that add a touch of sparkle and ... Why it works: A young lawyer in the ad, Ms Diya, believes education is not just to make a living for ...

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the ...

India celebrates festivities throughout the year, but this time of the year, feels different. The season that begins with Onam, goes onto Navratri or Durga Puja, flows through Diwali, and ...

The proliferation of Diwali ad campaigns and products, marketing strategists and business owners say, reflects just how much the South Asian population in the US has grown in recent years.