While Ad Nut is playing Scrooge to Christmas adverts—for at least another week, it’s in the mood for some inspiring Diwali dazzle. With huge assistance from its ilk at Campaign India, here's a roundup ...

Diwali seems to be everywhere this year. More and more major brands are recognizing the festival of lights, running ad campaigns and stocking products related to the holiday in the US. South Asian ...

Through a vibrant mix of travel, lightness, and trust, the campaign highlights Diwali’s power to bring people together, celebrating each tradition as part of a shared, uplifting spirit. Samsung’s ...

Launching its new brand campaign, #ForYourOtherDiwali ... The setting is a late-night discreet Diwali card party among cousins – a common Diwali tradition. A McDelivery executive arrives ...

India celebrates festivities throughout the year, but this time of the year, feels different. The season that begins with Onam, goes onto Navratri or Durga Puja, flows through Diwali, and ...

Key Insight: Celebrating Diwali beyond Borders The key insight ... A QR code on each postcard led to the campaign’s digital ad film, blending offline engagement with an online experience.

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the ...

As the Diwali season of 2024 sweeps across ... In fact, the company often times its print campaigns to coincide with product launches and special promotions. Moreover, large-format ads in prominent ...

The proliferation of Diwali ad campaigns and products, marketing strategists and business owners say, reflects just how much the South Asian population in the US has grown in recent years.