MediaPost

Using Experiment Design To Build Confidence in Your Attribution Model

A key finding of the recently published joint Forrester Consulting/IAB report, “Digital Attribution Comes of Age,” was that “algorithmic attribution models are gaining acceptance, but some marketers ...
MediaPost

Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform

Semcasting, creators of the patented IP and device-targeting technology, will announce the general availability of Activate, a self-service data identity (ID) resolution audience design and ...
Business Insider

Semcasting Launches Activate: Self-Serve Identity Resolution, Audience Design and Attribution in an Integrated Platform

Brings brand control to first-party audience onboarding using a federated user ID with better match rates and same-day time-to-market. NORTH ANDOVER, Mass., Oct. 21, 2020 (GLOBE NEWSWIRE) -- ...
Destination CRM

Semcasting Launches Activate for Identity Resolution, Audience Design, and Attribution

Semcasting, creators of the patented IP, location, and device-targeting Smart Zones technology, launched Activate, a self-serve, end-to-end identity resolution, audience design, and attribution ...