Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large ...

A small business's target market is the group of people it targets with advertising. These people are the consumers who are most likely to use the company's products and services. Marketers use ...

That is why it is important to understand consumers deeply at every stage and not to stay at the overall target market definition. Acumen has a program called Growth Accelerator™ to help companies ...

Manufacturers must define the intended target market for each product and ensure distributors have sufficient information to sell it appropriately. As a distributor, your firm must review this ...

A common pitfall in the product launch process is neglecting market research (both competitive and customer research), causing a failure to define a clear target audience. This can lead to the ...