“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Bhat, senior vice president of data ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sandro Catanzaro, co-founder and senior ...

The long-fabled dream of digital advertising and, arguably, a fundamental step to achieving the promise of programmatic, is the effective combination of creative and data. So, why are there so many ...

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and surpassed? While the neurological mechanics of AI creativity are inspired by ...

The other day, I attended an advertising conference of brand marketers and ad agency people. During lunch, I overheard a comment made by a CEO (name withheld) who said: “So many creative people think ...

The Internet was invented the same year we landed on the moon, at the close of a very tumultuous and difficult decade. It was the product of a Defense Department project, and it consisted mainly of ...

According to a 2017 study conducted by MarketingProfs and the Content Marketing Institute, 23% of B2C marketers said their overall content marketing success was flat year-over-year. But why? The top ...

Demand for big data expertise is growing every day, as more and more companies become aware of the benefits of collecting and analyzing data. Unfortunately, the number of people trained to analyze ...