Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

When you base decisions on facts not guesses, your campaigns become more effective. Here are 9 ways to turn your data into ...

Brands can no longer afford to shoot in the dark. It’s time to ditch guesswork and go data-deep with targeted strategies.

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Typically, this involves an influencer representing your brand and product by creating regular value-added content ... the data you need to make your decision. As with any other marketing ...

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model ...

Content marketing driven by a demand generation strategy shifts the focus ... on your content to generate leads and build your audience at all stages of the funnel. Data will always play a vital role ...

How do you calculate the true cost of SEO content production ... This empowers businesses to make informed, data-driven SEO strategies and investment decisions. Measuring ROI is non-negotiable ...

Imagine a world in which the data can be predicted long before a customer even gets a chance to behave that way, a world in ...

As AI continues to evolve, so will its role in B2B content marketing. By taking these steps, B2B marketers can create a powerful synergy between AI capabilities and human expertise. The result: ...