I find the chance of brand loyalty occurring without customer satisfaction is almost nil. In order to achieve customer satisfaction, follow these tips: • Ensure the customer is deriving value ...

and value in modern loyalty programs. Simplicity and Satisfaction Drive Customer Loyalty and Engagement There is a direct correlation between customer satisfaction and the rate at which loyalty ...

A new report from the American Customer Satisfaction Index (ASCI) offered some insight on how fast-food and full-service ...

It’s time to start measuring and managing their worth. by Rob Markey The true purpose of a business, Peter Drucker said, is to create and keep customers. Most managers understand this, but few ...

Brand loyalty is measured through consumer retention and customer satisfaction surveys ... said that companies exist to maximize shareholder value, the argument HBR said introduced "the age ...

Clearly, spray-and-pray messaging is a failing strategy for customer satisfaction and retention ... easier—on all channels—will be the winners of greater loyalty and customer lifetime value. Brands ...

These fee structures not only generate revenue but also boost customer satisfaction by offering flexibility and value. Loyalty programs play a critical role in incentivizing customers to spend ...

More than a third of U.S. auto insurance customers are not very satisfied, according to J.D. Power’s latest study High-value ...