Salespeople work under the pressure of a very competitive environment, and they want access to any tool or resource that will help them win business. And, as with most large corporate purchases, the ...

Part 1 of this series discussed the evolution of customer reference programs and gave guidance on how to create a program that's a strategic asset to your company. This article discusses the next ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Are customer references truly the best ones you can receive? Do satisfied customers guarantee outstanding references? Not ...

Opinions expressed by Entrepreneur contributors are their own. Customer champions are a tremendous asset for any organization. In most cases, people are far more interested in reading about your ...